The quote in the title of this post was uttered by the imitable Jack Sparrow in the Pirates of the Caribbean: The Curse of the Black Pearl. Jack is dead right in his statement. If you've been following us, you’ll have noticed that we've been highlighting lost valuables worth immense fortunes. Sometimes, however, the value of something can't be measured simply on what it will fetch at auction.
That notion will help us address a question we've often been asked: How will we keep our stories from becoming repetitive? How many times can you do a treasure hunt before the thrill is gone? Certainly, we intend to introduce fun and interesting characters, engaging story lines, and obviously, since you will be controlling our stories – the element of uncertainty will always make our stories vastly different than traditional shows.
However, we also have an ace up our sleeves, tied to the opening quote. Things of great value may not always be measured in terms of their market price. The expression that comes to mind: One person's trash is another person's treasure. The doors that are opened because of this notion are fun to consider. Quests for lost puppies? The search for a lost teddy bear? You get the idea. In some cases, the quest for a grand treasure, may in fact turn out to be something vastly difference when the truth is discovered. That is a big part of the fun of our new media format. Our stories will never go as anyone expects, not even us - the creators.
Next Blog Post: How does a story begin before it begins.